For immediate release...

ICE Early Birds can Catch the Wii™

Toronto, January 22, 2007 – The New Media Business Alliance (NMBA) announces today that they will give away a Nintendo prize package to one ICE 2007 delegate who registers during the early bird period ending February 14, 2007. The prize package will include a Wii™ game console with accessories and a wireless DS™ Lite, along with select games developed in Canada.

“ The Wii™ has brought a fun, new approach to interactive gaming that has revolutionized the way people play video games,” says Ian Kelso, NMBA president. This reflects some of the goals of ICE – to introduce a unique, interactive and at times playful approach to business conferences.”

The draw for the prize will be held during the opening reception March 20, 2007. By registering before the deadline of February 14, delegates are automatically entered in the draw. Early bird registration is available until February 14 at www.ice07.com.

ICE: Interactive Content Exchange is an international conference and market that explores emerging opportunities for content on interactive platforms. Currently in its second year, in 2006 ICE iSummit sold out, attracting over 300 executives and entrepreneurs from around the world.

ICE is produced by the New Media Business Alliance, the trade association for interactive digital media content production companies in Ontario.

ICE 2007 is presented with the support of: the Department of Canadian Heritage through Telefilm Canada's Canada New Media Fund; the Ontario Media Development Corporation; and, the Bell Broadcast and New Media Fund.
ICE 2007 takes place March 21 to 22, 2007 at the Carlu in Toronto.

For full details visit www.ice07.com

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Ian Kelso
Executive Producer, ICE 07
President, NMBA
416.516.0077 x 222
ian@nmba.ca

Alan Sawyer
Director of Conference Programming, ICE 07
647.477.6187
alan@nmba.ca

Kim Gertler
Director of Production, ICE 07
416.516.0077 x 226
kim@nmba.ca

For more information on sponsorship, please contact:

Hilary Krupa
Marketing & Communications, NMBA
416.516.0077 x 224
hilary@nmba.ca

For more information on group rates and media accreditation contact:

Sarah Baird
Director of Operations, NMBA
416.516.0077 x 221
sarah@nmba.ca