Doors Open - REGISTRATION & BREAKFAST BUFFET

Concert Hall

Welcome & Introductory Remarks:

Ian Kelso
President, New Media Business Alliance (NMBA)
Executive Producer, ICE 2007

Kevin Shea
Chair
Ontario Media Development Corporation (OMDC)

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OPENING KEYNOTE ADDRESS:

Robert J. Sawyer
Noted Futurist, and Award-Winning Science-Fiction Author

THINK OUTSIDE THE CUBE

Gaze into the crystal cube and see what tomorrow holds in store with award winning Science-Fiction Author, Robert J. Sawyer and share his mind-expanding, creative vision for a future where business, media, entertainment, and technology meet head on.

Presented by:

NETWORKING BREAK - COFFEE & TEA

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The New World Order
A Cross-Platform Super Panel    

How will media companies and advertisers engage “You” in this fragmented, anywhere, anytime, any device on-demand world? How do these players see the media industry evolving over the next 5-10 years?

MODERATED BY:
James Lewis
Editor
Canadian New Media & Canadian Communications Reports
Decima Reports

PANEL:

 Presented by:

Who are 'YOU'?
A Real People Panel

A lively session that will deliver the straight goods from the horse’s mouth. From the gadget geek to the SMS-addicted girl next door, we’ll hear first hand from ‘real people’ about how they are creating and consuming content and interacting with their friends from around the corner and around the globe.

MODERATED BY:
Daniel Eayrs
42Media

PANEL:

Presented by:

LUNCH BUFFET - presented by  

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Bridezilla: How They Wigged Out the World in Six Days

How did a $3,000 viral campaign titled ' Bride has a Massive Wig Out' become one of YouTube's most popular and most shared videos, and in turn attract the attention of mass media across the world?

Tony Chapman, Founder and CEO of Capital C, Marketing Magazine’s 2006 Agency of the Year, will share the behind-the-scenes story of this fascinating roller-coaster ride.

This case study will examine the intersections between new media and mass media and between social media and advertising, and will also explore the lessons we need to learn to survive in the wigged out media world.

One-on-One Meetings with Speakers
SESSION A

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The User Gen Challenge

Watch as five finalists pitch their ideas to a jury who are looking for the next hot user generated content vehicle in the genres of fashion, music and/or news & information.

Only three finalists will win cash prizes.  The grand prize winner will walk away with $5,000 in development funds!

This will be a high-energy, fast-paced session.

HOSTED BY:
Amber MacArthur
New Media Specialist
"City News" & CP24

FINALISTS:

Project: Phashunista
Submission: Stable Research Inc.

Project: Reach For The Starz
Submission: Digital Goldfish

Project: Torontopia
Submission: Gabe Sawhney

Project: Where'd You Get That?
Submission: ChickAdvisor Inc.

Project: Your Green News
Submission: Cinefocus Canada Interactive Inc.

JURY:
Headed by:
Maria Hale
Vice President
Content Business Development
CHUM Limited

Cate McQuillen
Producer/Creative Director
mememe productions (Australia)

James Lewis
Editor
Canadian New Media & Canadian Communications Reports
Decima Reports

David Crow
VP Business Development
Radiant Core

Read guidelines and submission information!

Presented by:

The Survey Says:
Understanding the Consumer

An analytic look at “You”, examining consumer trends and media usage patterns across varying demographics and how consumers are using interactive content and what impact this is having on media, marketing and the bottom line.

MODERATED BY:
Jeff Leiper

PANEL:
Joseph Pilotta
Vice President of Research
BIGresearch

Kaan Yigit
President
Solutions Research Group

Brent Lowe-Bernie
President
comScore Media Metrix Canada

Veronica Holmes
Senior Director, Broadband Events & Innovation
Sympatico/MSN

Going the Extra Mile: Mobile Entertainment

The mobile audience is diverse and mobile viewing is done in many ways, in many different places, on a plethora of devices, and at many different times of the day. What content is working best and making money on the mobile platform – and what isn’t? Will location-based services have an impact? Will Internet access and sideloading force the walls that surround the carriers’ protected decks to come tumbling down?

MODERATED BY:
Raja Khanna
Chief Creative Officer & Co-Founder
QuickPlay Media

PANEL:
Trevor Doerksen
CEO & Co-Founder
MoboVivo

Fred Francq
Executive VP
Qmobile

Mauro Lollo
CEO
Movidity

Dave Sypniewski
Vice President, Marketing
Amp'd Canada

Aaron Brown
Director of Retail Product Marketing
RIM

Presented by:

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Changing Channels I: Alternate Channels for Media Content Delivery

The networks have gotten into the broadband TV game, as have non-traditional players like Google, Amazon and Joost. Entire films are now being delivered legally over the Internet, and so are games. IPTV in its various forms is an undeniable force in today’s media world. Non-tradition media delivery has consumers changing channels -- and it is changing the game as we know it.

MODERATED BY:
Steve Billinger
Executive Director - Digital Programming
CBC.ca

PANEL:
Claude Galipeau
Senior Vice President-
Digital Media
Alliance Atlantis Communications

Brady Gilchrist
EVP, Strategy & Head of BlueScience
Fuel Industries

Michael Hennessy
VP, Wireless, Broadband and Content Policy
TELUS

Scott Dyer
EVP, Corus Kids
Corus Entertainment

Presented by:

All Hands Off:
Off-Deck Mobile Programming

While carrier deck placement can make or break your mobile product offering, getting on the deck in the first place is unattainable to many. The off-deck world offers its own opportunities and challenges. Discoverability is key to success. How will “You” find you? How do you promote and distribute off-deck content? Does the deck even have a long-term future?

MODERATED BY:
Anne-Marie Huurre
Women Wise

PANEL:
Neil Closner
President
Cascada Mobile

Scott Smith
CEO
AcrNum

Michael Carter
President & CEO
MyThum Interactive

Presented by:

Global Co-Production

How can YOU take IT worldwide? Canada and Australia have developed a pilot co-production strategy that this session will take as a template for how players in different countries can cooperate to find new audiences and business opportunities on multiple platforms, delivery systems and devices, all over the world.

MODERATED BY:
Dan Fill
Head of Development
New Media and Digital Services
ABC (Australia)

PANEL:

Ken Anderson
Managing Director
Red Kite Animation, (Scotland)

Cate McQuillen
Producer/Creative Director
mememe productions (Australia)

Kevin DeWalt
CEO / Executive Producer
Minds Eye Entertainment (Canada)

Presented by:

Changing Channels II: Alternate Business Models for Media Content Delivery

Changing Channels I explored alternate delivery channels. This session will examine the various business models being used for these new distribution channels. What’s paying the bills for these new ways of getting content to the consumer?

MODERATED BY:
Terri Wills
Manager
Nordicity Group

PANEL:
York Baur
Executive Vice President
Business Deveopment
Zango

Joey Jodar
Managing Director
Heavy Worldwide

Jeffrey Elliott
President & CEO
BiteTV

Stuart Duncan
CEO
Bight Games

Presented by:

Tipping, Slipping and Tripping:
The Power – and Perils – of Word of Mouth Advertising

Viral Marketing and Community Building have long promised to be the new "secret weapon" for online communities. And there have been some outstanding successes. But there have also been some failures that reveal that viral marketing can greatly amplify the power of Negative Word of Mouth. Is Word of Mouth the best thing since the invention of the ice cube tray? Or is it a slippery strategy that can lead to a tipping point – or a tripping point?

MODERATED BY:
John Sobol
Senior Consultant
76design

PANEL:
Bill James
Co-Founder
The James Gang Advertising Inc.

Joseph Pilotta
Vice President, Research
BIGresearch

Games Without Frontiers:
Mobile Gaming

What happens when gaming meets mobility?

MODERATED BY:
Matt Gillis
VP, Business Development
Capcom Interactive Inc.

PANEL:
David Hamilton
Managing Director
Digital Goldfish

Gary Toste
Senior Vice President
Product & Customer Delivery
Tira Wireless

Tom Frencel
President
Capybara Games

Chris Feges
Co-Founder
Vegas Wireless Entertainment

Andy Wright
Director, Business Development
Bell Mobility

Presented by:

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ANNOUNCEMENTS: U-PITCH WINNERS

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Training Tomorrow's Talent

The new media industries form and transform at a lightning speed.  Social networks, games, online and mobile platforms have so rapidly dominated the popular culture that they are quickly becoming major drivers of the world economy. Tomorrow’s content companies require a unique blend of creative, business and technological skills. To stay competitive, to attract jobs and investment, we depend on the quality and the fit of the creative and analytical skills of the human resources that are available. How can we best create an effective interface between industry and education to ensure that today’s students become tomorrow’s in-demand workforce?

MODERATED BY:
Paul Koidis
Manager of Communications, Marketing and Development
Centennial College

PANEL:
Luigi Ferrara
President ICSID
Director, School of Design
George Brown College

Nate Horrowitz
Dean of the Centre for Creative Communications
Centennial College

Laura Jo Gunter
Dean, Information Arts & Technology
Seneca College

Tom Frencel
President
Capybara Games

Jeffrey Elliott
President & CEO
BiteTV

Round Room

ICE GALA

Cocktails, Entertainment and Thrilling Announcements!

$1,000,000 in announcements - Telefilm Canada

Wayne Clarkson, Executive Director, Telefilm Canada will reveal the four Round 2 winners of the Great Canadian Video Game Competition. These four winning Canadian game developers will receive $250,000 each in financing from Telefilm to create a playable prototype.

Last January, ten Round 1 winners received $50,000 each to refine their gaming concepts, as well as ongoing mentorship from industry veterans with senior experience.

NMBA to unveil new identity!

The New Media Business Alliance is changing to 'Interactive Ontario'. A new look accompanies the new name. Ian Kelso, President, New Media Business Alliance, will reveal the new identity of the voice of interactive media in Ontario.

Food by: Marigolds and Onions Catering Ltd.

Special Guests: Juno award winner Richard Underhill and the Richard Underhill Quartet featuring Sophia Perlman.